Marjorie Dudley -- Lamar Transit Advertising

That’s right, you’ve heard of the Oscar’s, the Emmy’s and the Tony’s but if you haven’t heard of the Obies, you’re missing out!

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See it worked...

Secret #1: If you put a question mark in the headline, you will get up to 31% increase in email open rates.

Secret #2: 12-point Arial font in an email will get up to 22% more "clicks" when you give a call to action. Don't ask me why, but it does.

Put these to work and let me know if your responses increase.

Marjorie Dudley has been working with Lamar Transit Advertising since January 2008. She can be contacted at mdudley@lamar.com. Lamar Advertising Company is one of the lar… Continue

We love Ducks, yes we do. We love Ducks, how about you? And even if you are a Beaver, a Cougar, a Bearcat, a Bronco like me (try to figure out which school that is…) or some other fan, if your customers love the Ducks, this is the perfect way to reach them this year!

Ok folks….here’s the deal. You have the opportunity to reach 12,000 happy UO football fans beginning September for $650 a month. How? LTD has 50 buses that shuttle park and ride football fans to the UO games hours before, d… Continue

Day one of working after maternity leave is off to a good start. For one, neither I, nor my 10-week-old, Averly, cried when we split ways this morning—bonus!! But even more relieving, and contrary to all of the anxiety I was carrying, is that things sort of went right back to normal (except for the fact that I had 10 weeks of email to sort through—ugh).

I drove in while on my usual 7:30 a.m. conference call (with the

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Devastating images of Haiti have become all too familiar in recent mainstream media and shelter for the local people is, to say the least, desperate. There are people sleeping in parks and the streets without shelter, and the rainy season is a short time away.

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